Project #10277 - fashion marketing and promotion

Fashion Marketing and promotion
Objective: i will be responsible to submit a marketing plan for a brand / company that I believe is not doing a successful job in their existing marketing campaign .

I have to do Juicy Couture
and LA, CA is the marketplace
Detailed explanation: YES
Specific requirements:
1- Define the needs, wants, and demand of my marketplace .
2- Define how i will differentiate and position this product in the marketplace.
3- Develop a customer driven marketing strategy for this product.
4- Present a SWOT analysis
5- Outline the demographic of my customer in detail
6- Gather research and data to substantiate my ideas or findings. Show where this data was found .
7- show a detail summary of my customer's Geographic, Demographic , Psychographic, and Behavioral variable and make logical conclusions regarding my target once the data is gathered. ( so this will be in LA, CA)
8- total promotion for entire project should be at least 15

Subject Business
Due By (Pacific Time) 08/05/2013 12:00 am
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