Project #10384 - Chapter 1 case study question

case 1.3

"The market life of our best product isn't half of what it was ten years ago, but our time to market and time to ROI are the same. If we dont do somthing soon, this company's going to go under." This was the message CEO Jan Poolen shared with her top management team during an executive leader-ship meeting last week. Later in the day, Mary Singleburg, Poolen's Vice president for information technology, had lunch with an old friend from college who had been a business major. She recounted the words Poolen had shared during the executive leadership meeting and then made the following comments to her friend: " I dont get this business cycle stuff. What does Poolen mean by time to market and time to ROI, and what difference do these things make anyway?  Poolen makes it sound like we are about to go out of business. Is she just trying to frighten us into working harder, or is this business cycle stuf real?"

 

Discussion Questions

1. Put youreslf in the place of Mary Singleburg's friend from college. How would you answer Singlburg's question? Is what Poolen said about business cycle real?

2. How would you explain the Variuos interrelated elements of the business cycle to Singleburg?

 

Case 1.7

" I know this change initiative is the right thing to do, yet it is falling on its face. Any suggestions?" asked Kendra Washington, CEO of ITS, Inc. Washington's company is in the process of making a major technological upgrade that should improve quality, productivity, and competitiveness. Unfortunately, the company's performance is down in all three areas. The reject rate has increased, throughput is up, and ITS, Inc., has experienced two straight quarters of declining market share. "This change initiative is failing, and I want to know why," said the CEO to his executive managment team.

1. Assume the new technology has been in place long enough to allow employees to adapt to it and work out the bugs in the various processes that depend on the new technology. If you were a member of Washington's executive team, what factors would you look for first in attempting to determine why the change initiative is failing?

2. What migh the executives themselves, including Washington, be doing to inhibit the successful implemetation of the change initiative?

Subject Business
Due By (Pacific Time) 08/07/2013 11:36 pm
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