Project #10387 - Chapter 2 Assignments

After completion of reading chapter 2

Effective Change Management: Ten Steps for Technical Professions (NetEffect Series) [Paperback]

July 2, 2004 0130485233 978-0130485236 1

and the review questions 1-4.  Then complete case studies 2.1 & 2.4.

1.       Why is it so important for technology companies to anticipate the need for change?

2.       What are the six pillars of change, how are they related, and how can technical professionals use them?

3.       What is benchmarking? How can it be used to anticipate the need for change?

4.       Explain the various ways technical professionals can solicit and collect customer feedback.  

 

Case 2.1

What do you think about the seminar we attended this morning?” asked Beverly Crawford. Crawford and her colleague, Don Edwins, are department directors for Applicom, Inc. Applicom’s owner and CEO is trying to establish a change-positive environment in his company. He knows that if Applicom does not improve in several functional areas, the company will begin to lose market share to several aggressive competitors. “I don’t see why we need to be so concerned about anticipating change,” answer Edwins. “If we just keep an eye on the competition, we will see soon enough what we need to do. Why not let them plow the ground while we wait to reap the benefits?”

 

1.       What do you think of the approach to change espoused by Don Edwins?

2.       If you were a friend of Don Edwins, how would you explain the need to anticipate change to him?  

 

Case 2.4

“The boss wants our recommendations for collecting customer feedback,” said Beverly Crawford to her colleague, Don Edwins. Edwins had missed the meeting that morning of Applicom’s department directors. During the meeting, the company’s CEO explained that Applicom needed to know what its customers value most about it products. He asked each department director to bring recommendations concerning how to collect customer feedback to the next meeting. “I don’t get it,” said Edwins. “Why are we doing this? If customers buy our products-and plenty of them do-why do we need to ask them what they think?  If they don’t like our products, they wouldn’t buy them.”  “We have a more immediate problem to worry about right now,” answered Crawford. “The CEO wants our recommendations concerning how to collect customer feedback. How are we going to do that?”

 

1.       Insert yours into this conversation. How would you explain the “why” aspects of collecting customer feedback to Edwins?

2.       Now explain the “how”  aspects of collecting customer feedback to Crawford

 

Subject Business
Due By (Pacific Time) 08/06/2013 11:34 pm
Report DMCA
TutorRating
pallavi

Chat Now!

out of 1971 reviews
More..
amosmm

Chat Now!

out of 766 reviews
More..
PhyzKyd

Chat Now!

out of 1164 reviews
More..
rajdeep77

Chat Now!

out of 721 reviews
More..
sctys

Chat Now!

out of 1600 reviews
More..
sharadgreen

Chat Now!

out of 770 reviews
More..
topnotcher

Chat Now!

out of 766 reviews
More..
XXXIAO

Chat Now!

out of 680 reviews
More..
All Rights Reserved. Copyright by AceMyHW.com - Copyright Policy