Project #105531 - Nike golf find the sweet spot

Read the attached article and draft a two page, double spaced 

paper addressing each element of the marketing mix (product, pricing, promotion, and 

placement). The paper should contain a paragraph on each element. Within each 

paragraph, define the marketing mix element, describe how Nike has addressed it, and 

provide a thoughtful analysis on how you would have adhered to or deviated from Nike’s

strategy.

Grading Criteria 

The paper is worth a total of 100 pts. Papers will be graded on the students’ knowledge 

of the marketing mix, application to the contents of the article, and analysis of the same.

Subject Business
Due By (Pacific Time) 01/26/2016 07:00 pm
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