Project #105857 - BUSINESS ETHICS

 

Ethics & International Business

 

Click Here to access the Coca-Cola case study

 

 

 

Case Summary

 

In a narrative format, discuss the key facts and critical issues presented in the case.

 

 

 

Case Analysis

 

 In a globally competitive environment, why would Coca Cola engage in questionable conduct such as channel stuffing, falsifying marketing research, anti-trust issues or racial discrimination?

 

 

 

Case Analysis

 

As one of world's most valuable brands, what impact has Coca-Cola's ongoing struggle with ethics issues had on it reputation?

 

 

 

Application

 

As CEO of Coca Cola, outline a global initiative to manage your ethical risks and reputation.

 

 

 

Subject Business
Due By (Pacific Time) 01/31/2016 05:00 pm
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