The first ad I saw was on twitter, and it was for desk.com. This web and mobile app that can answer questions and customers concerns as well as complaints regarding your business. Basically desk.com is a customer service medium for businesses to help keep track of all the questions a customer has regarding the business. The company uses humor to promote the ad throughout the ad, and they do it pretty well as the people in the ad are asking different questions about cheese, cheese curds, and the color of cheese. The questions simulate what desk.com does for a business that makes chees for example, they all had question and either phoned in a question, or used social media or email to ask, nd they all went to a central point to answer the questions. This is definitely a humor appeal, and it appeals to this company because customers have a lot of questions, and not all of them are serious, some are funny. The second ad was for Siggi’s yogurt, it wasn’t as interactive as the first ad, and only involved a banner with the company’s logo and that they used simple ingredients and very little sugar. I would say that of the appeals, this one would be fear. I say fear because if you think about what they are saying in their ad, “simple ingredients, not a lot of sugar” you will wonder to yourself well, what’s in the brand I am eating now? So, the fear appeal would be used here only in the sense it makes the viewer more inquisitive as to what they are currently eating and also the ad makes the consumer compare the differences between both yogurts’, and it also works for the company. In a culture climate where everything we put into our bodies is being scrutinized, they are taking advantage of that by asking consumers in a very inconspicuous way “our products only have these things in them” what does yours have in it, and they don’t even ask the question that way, their statement just says “simple ingredients, very little sugar”, so, yes their appeal works.