Project #106597 - 750-1000 Word Case Study

Need 750-1000 words on the attached case study. Requirements are in the attached as well as pasted below.

Based on the Hyundai "Touch The Market" Mini-case, explore the use or misuse of the ethnographic approach to guiding product development and/ or improvement.

Please open the paper by very briefly summarize the discussion analysis of the Hyundai case and your conclusions.

Then expand in depth on this beyond Hyundai, especially thinking about and emphasizing the broader organizational, strategic, innovation oriented and methodological issues you see with this type of market research, where you feel it may be useful and why, and its limitations as well.  This should be the focus of the paper!

 

Structure and Formatting Requirements for Individual Assignment Papers

All assignment papers in the Course should use APA format for formatting and citing in the body of the Paper that is at least: should be typed, double-spaced with 1" margins on all sides using 12 pt., Times New Roman font. Include a page header (also known as the "running head") at the top of every page. To create a page header/running head, insert page numbers flush right. Then type "TITLE OF YOUR PAPER" in the header flushes left using all capital letters. The running head is a shortened version of your paper's title and cannot exceed 50 characters including spacing and punctuation.

Word limit requirement is enforced: your paper should be at least 750 words, and no longer than 1000 words.

Assignment papers should have clear structure including:

  • Title Page that should have title of your paper; author's name; Institutional affiliation and Date.
  • Abstract that gives a concise summary of the key points of the paper. Abstract should be not more than 100 words (note: do not count towards the total word limit for the Assignment paper).
  • Main Body of the paper is for detailed analysis of the key issues and circumstances of the company or business practice under consideration and how relevant concepts and frameworks from the course can be applied to understand what is going on. Main body should have appropriate sections and sub-sections to show structure and logic. The actual subhead titles can be descriptive, normative, or humorous to best reflect your own writing style. Recommendations section should be separate and occupy at least one third of the body of the paper.
  • References that are properly cited and enclosures (Note: do not count towards the total word count limit for Assignment paper).
  • Both assignments can be submitted only in word or pdf formats.

Note on Citations

 

As noted below an important part of your work is to relate your analysis and recommendations to concepts of the Course, and – when it is directly relevant – to other current thinking in management. Such citations (e.g. to concepts in the various readings and/or textbook chapters in the course, or to other cases, news articles, or materials) should be done sparsely and effectively, and in the correct APA format. However, because the readers of your paper will already be familiar with materials in the Course, you will want to briefly reference rather than detail at length a key relevant lesson or challenge from a Lecture, Case, article, or chapter from the Kawasaki book, and then cite specific facts and/or quotes only if it they are actually key to your paper.

Subject Business
Due By (Pacific Time) 02/08/2016 06:00 am
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