Project #106729 - Analyzing paper

Your task

 

Prepare a report that analyzes and evaluates 3 to 5 sites on the Web.

 

Length:        about 1000 - 1250 words 

 

The situation

 

Assume you have been hired as a technical communications consultant for an organization that 

 

wishes to develop a presence on the web (or renovate an existing site). As a preliminary step for this 

 

larger project, you will analyze and evaluate sites for similar organizations, focusing on issues of 

 

effective communication, the public image portrayed, and the usefulness of a particular site for its 

 

intended users. That preliminary report is the assignment for this report.

 

 Your role

 

You may make up the organization for which you are working. It may be a corporation or business 

 

(or a department of a large corporation), non-profit agency, educational institution, or governmental 

 

agency. The focus of this paper is not on “your” organization, but the various websites you analyze.

 

 The sites

 

Find a group of sites that you can reasonably evaluate in the time given. Huge sites (like Microsoft) 

 

have so much information that it would be difficult to do much more than describe the site in the 

 

space you have to work with. If you choose smaller sites, you may be able to cover a greater 

 

number of sites. If you choose larger sites, don’t choose quite as many, and consider focusing on a 

 

relevant portion of each site. (Please don't choose the Big Three automaker sites, since we've 

 

already discussed those in class.

 

 Criteria

 

Because the web is a comparatively recent publication format (in the history of publishing), we’ve not 

 

yet agreed on a consistent set of criteria by which to evaluate a site.  Although we can all agree that 

 

some sites are ineffective and others do a better job, our discussion about what constitutes a “good 

 

site” is still ongoing. Nevertheless, you need to choose some criteria by which to evaluate these sites 

 

in order to write your evaluation. (To some extent, you’ll also need to argue — at least implicitly — 

 

that the criteria you have chosen are good ones, particularly for the type of organization for which 

 

you are designing the website.)  

 

In choosing criteria, focus on factors that affect the site’s rhetorical impact: how will it communicates, 

 

rather than how well it functions. In other word, don’t look at how well Google searches or how well 

 

Amazon sells books, but on how those sites are organized and presented to make those functions 

 

easy to use.

 

 Format

 

This is an informal report, which means that it would benefit from some judicious use of headings 

 

and perhaps subheads, but it certainly does not need the full apparatus of a formal report.  Skim 

 

Chapter 17 for some ideas about the format for this paper.  Your final draft should either take the 

 

form of a memo, or include a brief memo of transmittal as its first page.  A memo of transmittal briefly 

 

indicates the scope and method of your report and may include a summary of your results. The 

 

memo should be addressed to someone at the company who has hired you to produce this report.

 

 

Subject English
Due By (Pacific Time) 02/03/2016 04:00 pm
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