Project #10903 - Strategic Management

 

Your answers to these two questions need to be 2-4 pages long (typed-double spaced, 12pt font max, 1” margins max). Answers should be well organized and contain specifics based on the concepts and analyses of strategic management.

 

 

 

1)            You are the new CEO of a single-entity business that provides financial services to the insurance industry. The previous CEO left the organization “under a cloud”- nothing was ever proved, and he received the “normal” severance package. Your early perception of the organization indicates there may have been some ethics problems in upper management. It appears no laws were broken, but it may be that some older employees did not receive expected and/or promised raises in pay. It is difficult to know this for sure because the company’s Performance Evaluation system has never been formalized. (What do you need to do to formalize it)? The apparent ethics problems at the top level have left many employees with an uneasy feeling. It has also resulted in an attitude on the part of many that retribution will be swift if an employee reports an ethics-related problem to management. It has been noticed that absenteeism has increased over the past 9 months. Also, employee turnover appears to be on the rise.

 

As CEO what plans will you make and what actions will you take to overcome the apparent problems so a new strategic plan can be successfully implemented? This plan includes the introduction of a major new product. Also include the steps you should take to introduce the new strategic plan to the employees.

 

 

 

2)            Your company is headquartered in Charlotte and has branch operations in Dallas, TX, Seattle, WA and Cleveland, OH. Your primary business is to serve as a distributor for athletic shoes for several manufacturers. Your Sales Manager has approached you with an idea to begin “going global” by expanding operations into sub-Saharan Africa. You have asked her to analyze the positive and negative aspects of making this move and to rough-out portions of a strategic plan to make it happen. Although no decision has been made, you do feel positive about the potential.

 

What are the issues the Sales Manager should investigate before finalizing her recommendations? Include in your recommendation whether the expansion should be achieved through a strategic alliance, building new facilities, or supplying the market from existing facilities in the United States. Also, are there alternative ways to expand into the new market without actually “brick-and-mortar” facilities present in the area? (Hint: If expansion through the Internet is considered be sure to consider the viability of that option in the region.)

 

 

 

 

 

Subject Business
Due By (Pacific Time) 08/17/2013 11:00 pm
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