Project #11154 - Policy & Strategy

Part I:    Develop a product-positioning map for McDonald’s, Wendy’s, Burger King, and Hardee’s.

Part II:   Perform EPS/EBIT calculations and develop a chart based on the following info:

                              Say McDonald’s needs to raise $1 billion to expand into Africa.  Determine whether McDonald’s should have used all debt, all stock, or a 50-50 combination of debt and stock to finance this market-development strategy.  Assume a 38 percent tax rate, 5 percent interest rate, McDonald’s stock price of $50 per share, and an annual dividend of $0.30 per share of common stock.  The EBIT range for 2010 is between $6.332 billion and $9 billion.  A total of 1 billion shares of common stock are outstanding. 

Part III:Discuss, in a 2-page formatted APA paper, how the product positioning is aligned with McDonald’s corporate strategy.  Identify potential gaps in the product line or weaknesses in positioning.  Describe the relevance of the EPS/EBIT chart and why it is significant with respect to strategy implementation.

All work must be cited and referenced to this textbook:

David, F. R. (2011).  Strategic management: concepts and cases, Thirteenth Edition.  Upper                Saddle River, NJ: Pearson

 

Subject Business
Due By (Pacific Time) 08/26/2013 04:00 pm
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