Project #11155 - Policy & Strategy

Preparing a strategy evaluation report for McDonald’s Corp.

Part I:    Visit http://marketwatch.multexinvestor.com, http://moneycentral.msn.com, http://finance.yahoo.com, www.clearstation.com to locate strategy-evaluation information on competitors.  Read some recent articles that discuss the fast-food restaurant business.

Part II:   Prepare your findings by preparing a strategy evaluation report.  Include in your report a summary of McDonald’s strategies and performance in 2010 and a summary of your conclusions regarding the effectiveness of McDonald’s strategies.  Do you feel that McDonald’s is pursuing effective strategies?  What recommendations would you offer to the CEO?

Finally, choose one competitor and discuss its position relative to McDonald’s.  Comment on McDonald’s prospects of success against this competitor.

 

Ensure all work is cited and referenced.  Textbook to be referenced is:

David, F. R. (2011).  Strategic management: concepts and cases, Thirteenth Edition.  Upper                Saddle River, NJ: Pearson

 

Subject Business
Due By (Pacific Time) 08/26/2013 10:00 am
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