Project #111791 - Marketing Research

 

1. Do a 1 page SWOT Analysis from public financials of these companies and compare them with LVS

-Las Vegas Sands Group USA

-MGM Group USA

-Wynn Las Vegas USA

 

2. Do an environmental scan, come up with a potential market (neighborhood of 2-4 pages, bullet points allowed, visuals recommended. This assignment will be delivered as a presentation for my marketing class, so think of it as a "proposal" format.

 

Company: http://www.attorneyscorpservice.com/

 

look into the last 10 years on how many people were laid off from their jobs in the United States, compare it with california and arizona (where the company is mostly operating at) and do a analysis on how this could provide a new market for an online legal services company such as ACS (Attorneys Corp Serv.) to venture in. What would be the potential market for people laid off? More opportunity for retirement filing services for ACS? Also try to incorporate these people's behavior into the research. E.g. have they saved enough? were people who are laid off given a few days notice or months in order for them to adjust their finances? Again stress on what could be a new potential opening for this company.

 

 

 

Subject Business
Due By (Pacific Time) 02/27/2016 09:00 am
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