Project #11364 - BUS 475 Week 2 UoP

Individual

Strategic Plan, Part I: Conceptualizing a Business

Write a 1,050- to 1,400-word paper in which you explain the importance of your selected business’s vision, mission, and values in determining your strategic direction. Include the following:

 

·        Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.

 

·        Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.

 

·        Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.

·        Analyze how the vision, mission, and values guide the organization’s strategic direction.

 

·        Evaluate how the organization addresses customer needs and critique how they achieve competitive advantage.

 

Format your paper consistent with APA guidelines.

 

Prepare to discuss this assignment with the class.

Learning Team (only highlighted bullet)

Value Alignment

Discuss with your Learning Team an existing organization with which you are familiar that is different than the one you used for the Conceptualizing a Business paper.

 

Write a 700- to 1,050-word paper in which you analyze the individual values and the organization’s values as reflected by the organization’s plans and actions. Include the following in your paper:

 

·        Analyze the origin(s) and subsequent evolution of your personal and workplace values.

 

·        Explain how your individual values drive your actions and behaviors, and analyze the alignment between your values and actions and behaviors.

 

·        Analyze the degree of alignment between the organization’s stated values and the organization’s actual plans and actions.

 

·        Explain the differences and analyze the degree of alignment between your values and the organization’s values as reflected by the organization’s plans and actions.

 

Format your paper consistent with APA guidelines.

 

Prepare to discuss this assignment with the class.

Books being used in the class:

 

Pearce, J. A. II, & Robinson, R. B. (2009). Strategic management: Formulation, implementation, and control (11th ed.). New York, NY: McGraw-Hill.

 

 

Thompson, A. A., Gamble, J. E., & Strickland, A. J. (2006). Strategy: Winning in the marketplace: Core concepts, analytical tools, cases (2nd ed.). New York, NY: McGraw-Hill.

 

 

Subject Business
Due By (Pacific Time) 08/29/2013 09:00 am
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