Project #11724 - Homework

1. Create a SWOT analysis to understand Under Armour's strengths and weaknesses and opportunities and threats. Does Under Armour have a sustainable competitive advantage? If so, what is the source? What about Under Armour's evolution and current business strategy may pose problems going forward?

2. Conduct a Value Chain analysis to identify value-creating activities.

Subject Business
Due By (Pacific Time) 09/04/2013 12:00 am
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