Project #13853 - PSY/322

PSY/322 - CONSUMER PSYCHOLOGY AND RESEARCH

Week 1 paper will be due on Sunday 10/6/2013 then will have more time to complete the other four weeks of papers due

Week One: Consumer Demographics and Psychographics

 

Details

Due

Points

Readings

Read Ch. 3, 5, & 7 of Consumer Behavior.

Read Ch. 3 of The Social Psychology of Consumer Behaviour.

Review this week’s Electronic Reserve Readings.

 

 

Individual

Consumer Psychology and Marketing Communications Article Analysis

Locate at least two peer-reviewed articles concerning consumer psychology, using the University Library, the Internet, or other resources.

 

Prepare a 750- to 1,050-word paper in which you analyze your articles. Address the following:

 

·         Define consumer psychology.

 

·         Describe the psychological concepts discussed and their importance in developing a successful marketing communication message.

 

·         Utilize your articles to explain the relationship between consumer psychology and marketing communications.

10/7/13

5

 

 

 

 

 

 

 

 

 

 

Week Two: Consumer Needs, Perceptions, and Attitudes

 

Details

Due

Points

Readings

Read Ch. 4, 6, & 8 of Consumer Behavior.

Read Ch. 2 & 6 of The Social Psychology of Consumer Behaviour.

Review this week’s Electronic Reserve Readings.

 

 

Individual

Marketing Communications Memo

Select one of the following scenarios, where an organization is creating an integrated marketing communications plan to increase its customer base, as the basis for your memo:

 

·         You are the owner of a small business in a large metropolitan area. You specialize in designer women’s clothing.

·         You have been hired by a national toy manufacturer to develop and create a new line of educational toys for kids aged 7-10.

·         You are the marketing director for a military veteran’s foundation that must raise money to create a fallen heroes monument.

 

Prepare a 1,050- to 1,400-word memo to the organization’s management team and discuss the importance of demographic and psychographic information in developing marketing communications.

 

Choose two demographics, such as race, age, location, income, religion, or marital status; and two psychographics, such as personality, buying motives, interests, attitudes, beliefs, and values.

 

Determine the influence these elements have on the marketing communications for the organization.

 

Decide which types of demographic data and psychographic information would be most helpful to the organization as they create their plan.

 

Provide a rationale for each of your decisions.

10/14/13

15

Learning Team

Consumer Traits and Behaviors Paper and Presentation References

Submit an annotated reference list, showing the works cited in the paper, which must include at least eight peer-reviewed sources from the University Library.

10/14/13

5

 

 

 

 

 

Week Three: Environmental Influences on Consumer Behavior

 

Details

Due

Points

Readings

Read Ch. 1 of Consumer Behavior.

Review this week’s Electronic Reserve Readings.

 

 

Individual Marketing Research and Promotional Message

Select one of the following consumer groups: teenagers, Baby Boomers, females, or minorities.

Prepare a 700- to 1,050-word paper in which you analyze different facets of your group.

Conduct research on your group using secondary sources.

Summarize your research. Identify consumer needs, perceptions, and attitudes. 

Explain how your group’s consumer needs, perceptions, and attitudes may be used to create marketing communication messages. Include at least two examples.

10/21/13

10

Learning Team

Consumer Traits and Behaviors Paper and Presentation Formal Outline

Prepare a 1,050- to 1,400-word formal outline covering the initial preparation for the Consumer Traits and Behavior Paper. Include a thesis, major topics, and subpoints.

10/21/13

5

 

Week Four: Influence of Consumers on other Consumers

 

Details

Due

Points

Readings

Read Ch. 10–12 of Consumer Behavior.

Review this week’s Electronic Reserve Readings.

 

 

Individual Environmental and Consumer Influences Analysis Paper

Select a product or service with which you are familiar.

 

Prepare a 1,050- to 1,400-word paper in which you analyze factors that affect consumer purchasing decisions related to your product or service.

 

Identify the psychological and social factors, such as motives, perception, attitudes, personality, family, social class, and reference groups, that influence consumer behavior toward your product or service.

 

Choose three external factors that affect consumer behavior.  Examine how these factors influence the consumer’s decision-making process and their behavior toward your product or service.

 

·         Political

·         Legal

·         Social

·         Ecological

·         Cultural

·         Technological

·         Business ethics

10/28/13

15

Week Five: Domestic and Global Consumer Behavior

 

Details

Due

Points

Readings

Read Ch. 13 of Consumer Behavior.

Review this week’s Electronic Reserve Readings.

 

 

Individual

Case Study Analysis

Read and analyze Cross-Cultural Consumer Behavior: An International Perspective in Consumer Behavior.

Prepare a 1,750- to 2,100-word case study analysis in which you evaluate the consumer behavior and purchasing decisions illustrated in both case studies.

 

·         Case One: Japan to Apple’s iPhone: “No Thanks!”

 

o    Identifythe lessons learned by Apple® regarding the differences in consumer behavior and purchasing decisions between the Japanese market and the market outside of Japan.

 

o    Evaluatehow the differences in consumer behavior across these cultures may affect the marketing mix strategy.

 

·         Case Two: Would Mickey Mouse Eat Shark’s Fin Soup?

 

o    Identify the lessons the Walt Disney Company® learned about consumer behavior and purchasing decisions at Hong Kong Disneyland®.

 

o    Explain global issues that may influence consumer behavior.

11/4/13

15

Learning Team

Consumer Traits and Behaviors Paper and Presentation

Prepare a 2,100- to 2,450-word paper in which you examine consumer traits and behaviors. Address the following:

 

·         Identify at least three psychological processes and three social processes that may influence consumer behavior.

 

·         Explain the importance of understanding the influence of psychological and social processes on marketing communications.

 

·         Explain the relationship between consumer traits and behavior.  Provide a specific example.

 

·         Analyze how social and cultural settings influence consumer behavior.

 

·         Examine the reasons why consumers interpret marketing messages differently.

 

Include at least eight peer-reviewed sources.

Prepare a 10- to 15-minute oral presentation accompanied by an 8- to 10-slide Microsoft® PowerPoint® presentation.

Submit an 8- to 10-slide Microsoft® PowerPoint® presentation with speaker’s notes if you are an Online Campus student.

11/4/13

20

 

Subject Business
Due By (Pacific Time) 10/07/2013
Report DMCA
TutorRating
pallavi

Chat Now!

out of 1971 reviews
More..
amosmm

Chat Now!

out of 766 reviews
More..
PhyzKyd

Chat Now!

out of 1164 reviews
More..
rajdeep77

Chat Now!

out of 721 reviews
More..
sctys

Chat Now!

out of 1600 reviews
More..
sharadgreen

Chat Now!

out of 770 reviews
More..
topnotcher

Chat Now!

out of 766 reviews
More..
XXXIAO

Chat Now!

out of 680 reviews
More..
All Rights Reserved. Copyright by AceMyHW.com - Copyright Policy