Project #13945 - Consumer Psychology and Marketing Communications Article Analysis

I will provide the 2 peer reviewed articles:

 

Locate at least two (2) timely*, peer-reviewed articles concerning consumer psychology, using the University Library, the Internet (be sure the articles are peer-reviewed and are not website from consulting companies), or other reliable, peer-reviewed, academic resources.While you may cite the textbooks from this course or other courses, they are not considered peer-reviewed articles. See Instructor Policies (IP) document for acceptable and unacceptable resources.Ask if you are not sure.

 

Prepare a 750- to 1,050-word paper in which you analyze your articles. Address the following:

 

·Define consumer psychology using both peer-reviewed articles and explain the definitions in your own words.

·Describe the psychological concepts discussed in the two articles and describe their importance in developing a successful marketing communication (marcom) message.

·Utilize your articles to explain the relationship between consumer psychology and marketing communications.

 

Format your paper consistent with APA (6th edition) guidelines.

 

Review the Assignment Feedback form (rubric) for additional grading details.See Appendix A in the SYLLABUS-APPENDIX A-RUBRIC document.

Subject Business
Due By (Pacific Time) 10/06/2013 06:00 pm
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