Project #14410 - Analytical Methods

Here is a problem from my analytical methods class.  It has to be done in Excel using Solver.  Here is the problem:

Eddie Kelly is running for reelection as mayor.  Jessica Martinez, Kelly's campaign manager is planning the marketing campaign.  Martinez has selected four ways to advertise: TV ads, radio ads, billboards, and newspaper ads.  The cost of these, the audience reached by each type of ad, and the maximum number of each add is shown in the following table:

Type of Ad   Cost per Ad    Audience Reached     Maximum number

TV                   $800                 30,000                    10

Radio               $400                 22,000                    10

Billboards          $500                 24,000                    10

Newspapers       $100                  8,000                      10

 

In addition, Martinez has decided that there should be at least six ads on TV or radio or some combination of those two.  The amount spent on billboards and newspapers together must not exceed the amount spent on TV ads.  The monthly budget for advertising has been set at $15,000.  How many ads of each type should be placed to maximize the total number of people reached?

 

Subject Mathematics
Due By (Pacific Time) 10/11/2013 06:05 pm
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