Project #15246 - 7 Case Study Questions

There is no word count but must be answered thouroughly.  No APA required.  No references required (BUT IF REFERENCES ARE USED PLEASE CITE ACCORDINLY).

Price is negotiable :)

Please read attached case study and answer the following questions:

1.  What features of Neptune’s business position led to the discussion of whether or not to add a new, lower-priced option to the company’s product line?

2.  What parts of Neptune’s business will be affected if Neptune introduces a new brand (“Neptune Silver”)?

3.  What is Rita Sanchez’ proposal? Why is this a reasonable proposal from Neptune’s head of sales?

4.  What are Jim Hargrove’s objections to Rita Sanchez’ proposal? Why are these reasonable objections from Neptune’s head of marketing?

What are the strengths and weaknesses of the experts’ analyses and recommendations? · What additional information (not provided in the case study) would you like to have if it were your responsibility to set Neptune’s strategy?

6.  Can you identify other options not mentioned in the case study?

Suppose that you hold a middle management position in the marketing department. What would you recommend to Hargrove? How would you advance your view to influence the decision?

 

Subject Business
Due By (Pacific Time) 10/26/2013 09:00 am
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