Project #15594 - Business Ethics

 

The cases are short but must be answered thoroughly and professionally. Cases should be prepared in Microsoft Word and sources listed MLA style. 

 

Grading Criteria for Cases

 

90 – 100 points: Each case question is answered accurately, thoroughly, and professionally. Professionalism in writing includes proper spelling, grammar and presentation. Outside research will be presented. You will provide proper citations for all research.  3 to 4 sources listed mla style.

 

 Source "The Google Story" (New york: Delacorte Press, Random House , 2005), pp. 152-56.

Must supply 3-4 outside web sources to help answer questions.

Must list these sources MLA style on bottom of paper.

An example of first case will be attached as an example of how to answer questions.

 

 Questions:

1.)    Google sent out a press release about the Gmail service without mentioning the intention to put ads in the e-mails or how those ads would be selected. Was that ethical? Explain why or why not.       :

 

2.)    Sergey Brin offered the argument that all e-mail providers scan your e-mails for content to ensure that it is yours and that it isn’t a spam e-mail. Does that argument justify the decision to scan e-mails for content in order to place “contextually relevant” ads? Explain why or why not.          

 

3.)    Does the fact that the scanning process is done by computer, with no people reading the e-mails, make the act any less of an invasion of your privacy?  

 

4.)    Could Google have launched Gmail in a way that would have avoided the media firestorm over privacy? Explain your answer. 

 

 

 

Subject Business
Due By (Pacific Time) 11/08/2013 12:00 am
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