Project #15607 - Business ethics

The cases are short but must be answered thoroughly and professionally. Cases should be prepared in Microsoft Word research on web done to answer questions with added quotes and sources listed MLA style.  Example to case one will be uploaded to show how to be answered.

Grading Criteria for Cases

90 – 100 points: Each case question is answered accurately, thoroughly, and professionally. Professionalism in writing includes proper spelling, grammar and presentation. Outside research will be presented. You will provide proper citations for all research.  3 to 4 sources listed MLA style.

 

TOMS SHOES: Buy-one-give-one-away program

Source: Stacy Perman, Making a Do-Gooder’s Business Model Work.” Bloomberg Business week, Jan 23,2009:Laurie Burkit, “ Companies’ Good Deeds Resonate with Customers,” Forbes, May 27,2010:Blake Mycoskie, “The Way I Work,”Inc., June 1, 2010

Question:

1)      Does TOMS buy-one-give-one-away model make it a more ethical company than the traditional shoe manufacturer donating money to a charity? Why?

Question:

2)      Why would customers pay such a high price for a simple linen shoe?

Question:

3)      Mycoskie designed TOM’s model from the ground up: Could an established company improve its ethical standards by launching a model like TOMS? How?

Question:

4)      Select two other industries that could copy the buy-one-give-one-away model, and explain how it could be adopted.

 

 

 

 

 

Subject Business
Due By (Pacific Time) 11/08/2013 12:00 am
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