Project #1742 - Competitive Analysis Paper

Competitive Analysis  Paper – on Suntrust Bank, Key Bank, and Bank of America.

Part of the MAP to be completed by all MBA students is an industry analysis. Work on the industry analysis begins in this course as you analyze competitors and their market strategy. For this paper, plan on comparing three competitors within the industry (leaders). A minimum of eight different, reputable sources including company information, books, news reports, newspapers, magazines and journals (no Wikis or Blogs will be accepted as a reference source unless approved by the professor in advance).

 

The final paper must include the following sections:

1.      Executive summary – High-level overview of the paper; this would be read by a busy executive to determine interest in the report and its findings.

2.      Industry overview and description – Revenue size, number of competitors, industry leaders, etc.

3.      Factors which drive this industry in regards to growth and innovation –Environmental, social, legal, etc.

4.      Analysis of top three competitors – Company positioning, branding, target market, company overview, products, revenue, HQ, employees, positioning, financial overview, etc.

5.   Conclusion – your final thoughts on this industry.

 

Charts, graphics and illustrations are encouraged. All facts must have reference citations in the body of the report (See APA guide). This paper is to be written at a high quality, professional level. Remember, the intention of the paper is for you to show your mastery of the industry. Paper MUST include:

1.      Cover page

2.      Table of contents

3.      Reference page

4.      Appendices

Format requirements: 12-pt font (New York Times), double-spaced, 1-inch margins, APA format. Organization, flow, grammar, punctuation and sentence structure will all be included as components of the grade.

 

Remember- This will be a part of your industry analysis in your MAP.

 

Subject Business
Due By (Pacific Time) 12/29/2012 11:59 pm
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