Project #17682 - Global Business in China

Must research country selected (china) and based on the criteria choose a product in which would sell well in the country 

Must be 10 pages with at least 4 sources

 

 

SOCIAL/CULTURAL

 

·      Languages:

·      Attitudes:

·      Religious beliefs:

·      Traditions:

·      Work ethic:

·      Sociocultural acceptance of product/service:

·      Quality of workforce:

·      Doing Business Cultural Behavior:

·      Education:

POLICTICAL AND LEGAL

 

·      Legal/bureaucratic environment

·      Government Regulation:

·      Government Bureaucracy:

·      Political Stability

·      Economic and political climate for foreign business

·      Corruption index

ECONOMIC/MONETARY AND FINANCIAL

·      Assess the National Business Environment

·      Fiscal and monetary policies

·      Currency Issues

·      Cost of transporting goods

·      Country image

·      Human Development index

·      Size of market

o   Demographics

o   Socioeconomic state

o   Urban/rural

o   Imports/ exports

·      Economic Integration-Trade Agreements:

·      Unemployment

·      Purchasing power Parity Index

·      Inflation

·      Currency

·      Market Growth Rate

·      Market Intensity

·      Market Consumption Capacity

·      Commercial Infrastructure

·      Economic Freedom

·      Market Receptivity

·      Country Risk

·      Methods of marketing and distribution

·      Competition in market

·      Market Potential

·      Raw Materials

 

PRODUCT/SERVICE

 

            Justification of why specific product/service should be marketed to country of choice

Subject Business
Due By (Pacific Time) 11/25/2013 12:00 am
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