Project #1833 - Service Provider Interview

 

Service Provider Interview Assignment

 

THE ASSIGNMENT: INTERVIEW A SERVICE PROVIDER

 

 •Applying the Ideas: Interview Service Providers

 •Answer Questions 1, 2, 3 and 4 as specified in each question.

 

 THE WRITTEN ANALYSIS:

 •double-space

•10 to 12 font with attached cover sheet

 

Questions to be answered:

 

 1. Interview five people about their customer service attitudes. Specifically, ask them to describe their internal and external customers and what they feel about the importance of serving them.

 

2. Ask two businesspeople to estimate the typical amount customers spend with them. Then calculate the "cost of a lost customer" based on the scenario in this chapter (attached is a copy for you of this chapter). Ask each businessperson to react to this estimate. Does it seem plausible? Too high? Too low?

 

3. Describe three businesses that have won your customer loyalty--places you enjoy doing business and are likely to remain a customer. What, specifically, causes you to give them your loyalty? (Note: Often it's subtle little things that win you over.)

 

4. What major corporations that you've heard of seem to be doing the best job of building customer loyalty? In what ways do they attempt to build long-term relationships with customers?

 

*****Please only propose if you can complete by Monday January 14th******

 

Attached is a copy of the chapter needed to answer question 2.

 

Subject Business
Due By (Pacific Time) 01/14/2013 07:00 pm
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