Project #19052 - global business

Er3S72 Assignment 1 Advice

 

Basic Question

·         From theme 1.

·         Identify the factors that you think Elecdyne should collect information on for creation of its internationalisation strategy,

·         Present these within an appropriate analytical framework for the 3 countries you think Elecdyne should consider internationalising to, ensuring that you are also able to compare with Japan.

·         From theme 2:

·         Use an appropriate analytical framework, undertake an appropriately weighted internal and external analysis for Elecdyne, for the external factors analysing  3 countries we should consider internationalising to comparing with Japan,

·         concluding  with decisions on which country to internationalise to,

·         how,

·         and why). 

 

 

One Suggested Approach to tackling the above:-

 

PART A

 

·         Introduction From Theme 1 Task 1:

·         Identify, using any frameworks necessary, the key trends likely to affect Elecdyne over the next 5 years

·         From Theme 1 Task 5, (and anything relevant from theme 2 tasks 7 and 9)

·         identify the factors that you think Elecdyne should collect information on for creation of its internationalisation strategy.

·         From Theme 2 Task 10

·         Identify the appropriate analytical framework to present the analysis within.

·         Identify the internal and external factors that you believe should be included in the analysis

·         From Theme 2 Task 6 (and theme 2 task 10)

·         Undertake the internal analysis  of the company’s situation in order to identify the external weightings you would give to the external factors

·         From Theme 2 Task 10

·         Undertake an appropriately weighted analysis, using the data from Theme 1 tasks 2,3, and 5, and tasks 7 and 9 of theme 2 (for the external factors analysing  3 countries we should consider internationalising to comparing with Japan, concluding  with a decision on which country to internationalise to

(This element will make up 70-80% of the total marks for the assignment)

 

PART B

·         From Theme 1 Task 4

·         Identify the key factors that Elecdyne should consider when deciding how to internationalise (Joint Venture, Greenfield Site, Merger / Acquisition)

·         Identify an appropriate analytical framework to use when presenting these factors (and justify).

·         Use the information gathered for the country you have decided to internationalise to, any relevant information you gathered from theme 2 task 8, and any information from Elecdyne’s internal position that you identified from Theme 2 task 6, and Theme 2 Task 10, to analyse which strategy (Joint venture, Greenfield site, Merger Acquisition) is most appropriate, and why

 

(This element will make up 20-30% of the total marks for the assignment)

 

Please note, you may, if you wish incorporate PART B into Part A.

 

IMPORTANT : If you structure the assignment as suggested above, please make sure that Part B is clearly linked to part A (i.e. if you have chosen a particular country to internationalise to then you focus on that country for part B and don’t need to present data in part B for the countries rejected as a location in part A).

 

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DETAIL INFORMATION:

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Detailed Instructions

 

1.       The assignment brief indicates the themes to be covered in this assignment. Specifically this means that themes 1 and 2 are the ones to be focused upon.

2.       Specifically, the topics should be related to the Elecdyne case study (Themes 1 and 2). This means that your assignment should answer the following questions from the case study :-

 

·         From theme 1. Identify the factors that you think Elecdyne should collect information on for creation of its internationalisation strategy, and present these within an appropriate analytical framework for the 3 countries you think Elecdyne should consider internationalising to, ensuring that you are also able to compare with Japan.

·         From theme 2: Using an appropriate analytical framework, undertake an appropriately weighted internal and external analysis for Elecdyne, for the external factors analysing  3 countries we should consider internationalising to comparing with Japan, concluding  with decisions on which country to internationalise to, how, and why). 

3.       It is essential that you include (properly referenced to in the text using the Harvard system) current information from the internet, news items etc. which pertain to Global issues and the electronics industry in particular, as well as using relevant academic journal articles and books. The minimum number of SEPARATE SOURCES that should be used and referenced for this assignment is 10.

4.       The reference list should be included as a Reference List at the end of the assignment (this list will not be included in the word count). Any citations may be put in appendices and will not be included in the word count.

5.       The word count is 2500 words, + / - 10%, which means that assignments with word counts in the range of 2250 words to 2750 words are acceptable.

6.       Diagrams and Tables which are directly relevant to the topic should be placed in the main text.

7.       Depending on the task, you may wish to use SWOT, STEEP, PEST/PESTEL, etc., as frameworks for your analysis. Also see the course textbook for alternative approaches (and also for rating/ranking systems etc. that may also be of use).

8.       This assignment, written in report form, should contain your own individual analysis. You do not need to include everything that your group collected/presented.

9.       Any group work that is used (e.g. diagrams, text, etc.) should be clearly labelled with your group and placed in an appendix.

10.   The Tutor is permitted to answer specific questions related to structure and presentation but cannot give feedback on draft assignments.

11.   Use of relevant case study material is essential to successful completion of the assignment. You are able to make a start now, since the assignment is split between the distinctive themes 1 and 2

12.   Make sure that you back up (i.e. save) any presentations or notes that will help you develop your individual report.

 

Assessment Criteria

The following criteria will be used to determine the extent to which the candidate has met the learning outcome of this assignment. The ability to:

 

  • appraise, analyse and evaluate the global environment facing the business; and
  • appraise, analyse and evaluate the business internationalisation strategies.


Marks available

 

The rubric to be used in marking the assignment will be as follows :-

Criteria:

% of Total Marks for that criteria

Discussion-Content     

10%

Discussion -depth of research

10%

Data included                       

10%

Literature

10%

Applied data presented            

10%

Theory presented

10%

Practicality - Understanding of practical issues

10%

Structure of Assignment

10%

Originality of recommendations

10%

Presentation  

10%

 


General Information

 


For information on writing academic papers, read the University's study guide. To help you to avoid plagiarism and to use the correct academic format when preparing your formal submissions, read the citing and referencing guide.

 

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Er3S72 Advice on structure for assignment

 

·         Introduction should have brief description of company situation and what the report will cover.

 

·         Current / Future Business Environment

o   Steep - table / group trend map with referenced material from web, journal articles, etc.

 

·         Choices for Company

·         Brief Justification of 3 countries to compare with Japan.

 

·         Briefly explain and justify analytical structure to use e.g. swot & pest/pestle/steep combination table (use reference to assist justification if possible). And outline weights to be used (small table would be sufficient).

 

·         Table(s) of data an analysis should include:-

 

·         Strengths and Weaknesses with sub headings.

 

·         Analysis of 3 countries against Japan :-Opportunities and threats combined with pest / pestle / steep should include weightings and calculations. It also needs to present data for Japan and 3 other countries chosen. Real data included should include cost, technology, market, culture and risk data. Exchange rate data and cluster data may also be suitable here.

 

o    You may wish to have summary table of the scores for the countries, for the pest / pestle / steep

 

·         Then discussion of location decision (i.e. which country and why, using the summary)

 

·         Choice of Method (Joint ventures, Greenfield sites, Mergers /Acquisitions)

·         Table explaining different choices available and strengths and weaknesses of each.

·         Choice of method and why. (Speed, Control Cost, Risk etc)

 

·         Brief conclusion

 

·         References

Er3S72 Advice on structure for assignment

 

·         Introduction should have brief description of company situation and what the report will cover.

 

·         Current / Future Business Environment

o   Steep - table / group trend map with referenced material from web, journal articles, etc.

 

·         Choices for Company

·         Brief Justification of 3 countries to compare with Japan.

 

·         Briefly explain and justify analytical structure to use e.g. swot & pest/pestle/steep combination table (use reference to assist justification if possible). And outline weights to be used (small table would be sufficient).

 

·         Table(s) of data an analysis should include:-

 

·         Strengths and Weaknesses with sub headings.

 

·         Analysis of 3 countries against Japan :-Opportunities and threats combined with pest / pestle / steep should include weightings and calculations. It also needs to present data for Japan and 3 other countries chosen. Real data included should include cost, technology, market, culture and risk data. Exchange rate data and cluster data may also be suitable here.

 

o    You may wish to have summary table of the scores for the countries, for the pest / pestle / steep

 

·         Then discussion of location decision (i.e. which country and why, using the summary)

 

·         Choice of Method (Joint ventures, Greenfield sites, Mergers /Acquisitions)

·         Table explaining different choices available and strengths and weaknesses of each.

·         Choice of method and why. (Speed, Control Cost, Risk etc)

 

·         Brief conclusion

 

·         References

 

 

Subject Business
Due By (Pacific Time) 12/09/2013 12:00 am
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