Project #19476 - Continuous innovation project

Take a common household object - for example a spoon, a chair, a shopping bag etc... 

ANALYSE the features and benefits of the object. Adress all the features of the object - shape, color, texture, scent, weight, height, width, ease of manipulation, effectiveness of use. 

Display this information in a chart. 

ASK : which features add to usefulness, which features detract from usefulness, and which features have no effect on usefulness ? 

Since you will not be able to do any formal consummer research, use yourselves and your friends to assess the importance of particular features and benefits of the object. Report your findings. 

Apply the Analytic Hierarchy Process to determine whether an opportunity exists to modify the object in any way that will: 

-Make the object easier to use ?

-Make the object more attractive ? 

-Make the object perform better ? 

-Give the object a new, or additional, function ? 

-Position the object to a whole new target audience ?

-Make the object easier to carry, store, buy, sell, deliver ?

-Make the object more profitable to the seller ? 

 

Re-design the object. Create a prototype. 

 

Subject General
Due By (Pacific Time) 12/13/2013 07:00 am
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