Project #20781 - Business Communication

 Business Communications

 Information and Marking Criteria

 

Press release, media article and research statement

This assignment should amount to approx. 1500 words in total and is, like assignment 1, worth 25% of the overall module mark.

 

This assignment is made up of 3 parts:

 

A press release of 300 words

A media article of 600 words

A research statement of 600 words

 

Further guidance and marking criteria

 

Part 1.

A press release, aimed at a variety of outlets or media organisations (specified in the ‘research statement’), written at any point after Steve Jobs’ death. Suitable topics may include

-        The announcement of Jobs’ death, Tim Cook’s appointment, or the launch of a new product or business development

-        A response to a piece of news (bad or good) concerned with Apple’s business, product range or operational activities

NB The press release should carry a date which is appropriate to the chosen theme/content. Ie Steve Jobs died on 5th October 2011. Please do not submit a press release announcing Steve Jobs’ death on 13th January,  2013.

 

Part 2.

A media article, aimed at 2 or 3 suitable outlets (specified in the ‘research statement’), written at any point after Steve Jobs’ death. It might address

-        News of Jobs’ death and Apple’s future without him, and/or Tim Cook’s appointment

-        The development / launch of a new product or business strategy

-        A feature exploring any aspect of Apple’s business, product range or operational activities

 

Part 3.

A ‘research statement’. This will be a more traditional (but short) essay-style piece of writing (presented in accurate, coherent, continuous prose) which should describe, synthesise, and account for the research you undertook in preparing the other two parts of this assignment. i.e. This account should be a kind of literature review.

Your research statement should provide a comprehensive, detailed account of the research materials which you investigated, found, read and used (or perhaps decided not to use) in producing the press release and the media story. It should focus primarily on documentary sources and should be written in the usual neutral tones of an essay, although students may use the first person if they decide that this seems both necessary and useful.

 

NB Students are reminded that markers are looking for range and variety in the types of sources used. They should remember to identify the outlets for their press release and media article in the research statement.

 

Assignment 2 

 

Assessment Criteria and Marking Guidance

 

Your work will be marked and scored according to the different criteria (performance indicators) outlined below.

 

Q1. Does the press release follow the rules for writing press releases?

 

Over 70%

 

It follows all the rules and introduces elements of creativity and/or insight which make it more engaging and satisfying.

60-69%

It follows all the rules exactly

50-59%

It mostly follows the rules

40-49%

It follows only some of the rules

30-39%

It follows very few  of the rules

Under 30%

It does not follow any of the rules

 

 

Q2. Does the media article follow the rules for writing media articles?

 

Over 70%

 

It follows all the rules and adds value by introducing elements of creativity and/or insight which makes it more engaging and satisfying.

60-69%

It follows all the rules exactly

50-59%

It mostly follows the rules

40-49%

It follows only some of the rules

30-39%

It follows very few  of the rules

Under 30%

It does not follow any of the rules

 

 

Q3. Do the press release and media article engage appropriately with their specified audiences?

 

Over 70%

They show clear understanding of their target audiences and engage clearly and interestingly with those audiences throughout

60-69%

They engage consistently and carefully with their target audiences

50-59%

They mostly engage with their target audiences, but not always appropriately

40-49%

They engage with their target audiences only partially and not usually appropriately

30-39%

They demonstrate little engagement with any specific audience

Under 30%

They show no understanding or engagement with any specific audience

 

 

Q4. Does the research statement describe, synthesise, and account for the documentary sources researched for and used to inform the work?

 

Over 70%

it offers a detailed, confidently synthesized and sophisticated analysis of the documentary sources used in preparing the press release and the media article

60-69%

It is a careful response which largely describes, synthesises and accounts for the sources used

50-59%

The statement attempts to describe, synthesize and/or account for the sources used

40-49%

The statement occasionally succeeds in describing, synthesizing and/or accounting for the sources used

30-39%

The statement makes little effort to describe, synthesize and/or account for any sources used

Under 30%

The statement does not attempt to account for any relevant or appropriate literature.

 

 

Q5. Does the research statement review an appropriate range and variety of documentary sources?

 

Over 70%

The statement reviews an impressive range of sources from within and well beyond the reading pack

60-69%

The statement reviews an adequate range of sources from within and beyond the reading pack

50-59%

The statement reviews the appropriate literatures from the reading pack, and includes one or two appropriate sources from beyond it

40-49%

The statement reviews some sources from the reading pack, and one or two from beyond it

30-39%

The statement reviews few sources from the reading pack, and little or nothing else

Under 30%

The statement reviews no appropriate literatures either from the reading pack or beyond it

 

 

Q6. Is the quality of the writing of the 3 items appropriate, in terms of grammar, spelling, and punctuation?

 

Over 70%

The writing is entirely free from error and is sophisticated in its use of English

60-69%

The writing is almost free from error, and can be clearly understood

50-59%

The writing has some errors but can be understood

40-49%

The writing has a number of errors but can be partly understood

30-39%

The writing has very significant errors and is very difficult to understand

Under 30%

The writing has such serious errors that it cannot be understood

 

 

Working out your final grade

Your final grade will be worked out by averaging the six bands you are awarded under the above six questions. Overall, your mark will almost always fall in the band chosen most often. Your grade may be higher than this if you have done very well in a minority of questions. It may also be lower if you have done very poorly in a minority of questions.

 

Subject Business
Due By (Pacific Time) 01/13/2014 01:00 pm
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