Project #20868 - assignment about theme park

Assignment Brief: 

You work for the marketing department of the Merlin Group and have recently been given
responsibility for the promotion/ communication of special events at the Alton Towers Theme Park and Resort.
You are required to carry out the following tasks:
1.) Choose a special event currently being marketed at Alton Towers
2.) Suggest and provide a rationale few a new/ expanded target market for your chosen event.
3.) Devise and justify a communications mix to promote the event to this indentified target market.
4.) Provide an appraisal of the methods you would use to measure the effectiveness of the mix and the tools advocated

Your report should consist of 2000words, +/- 10% and incorporate the use of appropriate references to academic literature in order to support your stance.

Subject Business
Due By (Pacific Time) 01/13/2014 10:00 pm
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