Project #20958 - questions

  • How does the chapter-opening Apple story relate to the major concepts in the consumer behavior chapter? Include in your response why Apple users are so loyal
  • Please include at least one referenced source in your post
  • Book the chapter-opening Apple story is in is "PRINCIPLES of MARKETING" written by Kotler and Armstrong  15e 
  • 250 words apa format 
  • USE 1 OTHER REFERENCE BESIDES BOOK

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Due By (Pacific Time) 01/17/2014 12:00 am
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