Project #21415 - week4Q

 

1

 

When a seller agrees to accept partial payment of products manufactured with the supplied equipment it is called

 

·        

 

free trade agreements

 

·        

 

trade agreements

 

·        

 

price adaptation

 

·        

 

buyback arrangement

 

 

 

2

 

What mode of entry is it when local and foreign investors share ownership and control?

 

·        

 

Joint venture

 

·        

 

Sole proprietor

 

·        

 

Direct investment

 

·        

 

Foreign investment

 

 

 

3

 

What is an ultimate form of foreign involvement?

 

·        

 

Foreign investment

 

·        

 

Direct investment

 

·        

 

Foreign trade

 

·        

 

Direct ownership

 

 

 

4

 

Companies are pursuing which objective when they start with prices high and slowly drop them over time?

 

·        

 

Market skimming

 

·        

 

Focusing on market share

 

·        

 

Market pricing

 

·        

 

Market tactics

 

 

 

5

 

What type of distribution places the goods or services in as many outlets as possible?

 

·        

 

Marketing distribution

 

·        

 

Selective distribution

 

·        

 

Intensive distribution

 

·        

 

Exclusive distribution

 

 

 

6

 

What takes place when dealers purchase some or all of a product line?

 

·        

 

Forcing by brand

 

·        

 

Half-line forcing

 

·        

 

Part-line forcing

 

·        

 

Full-line forcing

 

 

 

7

 

When companies estimate the demand and costs associated with alternative prices, they will choose the price that produces

 

·        

 

negative current profit

 

·        

 

lowest current profit

 

·        

 

break-even current profit

 

·        

 

maximum current profit

 

 

 

8

 

What form describes a buyer and seller directly exchanging goods with no money and no third party involved?

 

·        

 

Offset

 

·        

 

Auction

 

·        

 

Barter

 

·        

 

Sale

 

 

 

9

 

Which type of distribution relies on some intermediaries willing to carry a particular product?

 

·        

 

Marketing distribution

 

·        

 

Selective distribution

 

·        

 

Strategic distribution

 

·        

 

Planned distribution

 

 

 

10

 

What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive?

 

·        

 

Market-penetration pricing

 

·        

 

Sensitive pricing

 

·        

 

Target pricing

 

·        

 

Market skimming

 

 

 

11

 

Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made in the store?

 

·        

 

Downward strategy

 

·        

 

Side pull strategy

 

·        

 

Push strategy

 

·        

 

Pull strategy

 

 

 

12

 

Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen competition substantially?

 

·        

 

Tying agreements

 

·        

 

Loosening agreements

 

·        

 

Promising agreements

 

·        

 

Marketing agreements

 

 

 

13

 

When the number of intermediaries are severely limited, this means an

 

·        

 

marketing distribution

 

·        

 

exclusive distribution

 

·        

 

strategic distribution

 

·        

 

inclusive distribution

 

 

 

14

 

Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?

 

·        

 

Horizontal marketing system

 

·        

 

Conventional marketing system

 

·        

 

Strategic marketing system

 

·        

 

Vertical marketing system

 

 

 

15

 

What is a simple way to engage in international marketing?

 

·        

 

Licensing

 

·        

 

Cultural attainment

 

·        

 

Travel abroad

 

·        

 

Communications

 

 

 

16

 

What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)?

 

·        

 

Vertical marketing system

 

·        

 

Horizontal marketing system

 

·        

 

Rectangular marketing system

 

·        

 

Conventional marketing system

 

 

 

17

 

Which companies have launched a website without any previous existence as a firm?

 

·        

 

Pure-click companies

 

·        

 

Customer-centered companies

 

·        

 

Brick-and-click

 

·        

 

Employee-centered companies

 

 

 

18

 

What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as a unified system?

 

·        

 

Rectangular marketing system

 

·        

 

Horizontal marketing system

 

·        

 

Vertical marketing system

 

·        

 

Triangular marketing system

 

 

 

19

 

Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers?

 

·        

 

Downward strategy

 

·        

 

Pull strategy

 

·        

 

Push strategy

 

·        

 

Upward strategy

 

 

 

20

 

What type of system does a firm employ to decide about the most critical decisions management faces?

 

·        

 

Pushing system

 

·        

 

Advertising strategic system

 

·        

 

Marketing channel system

 

·        

 

Pulling system

 

 

 

21

 

What type of deal takes place when the seller receives some percentage of the payment in cash and the rest in products?

 

·        

 

Free trade

 

 

Barter

 

·        

 

Offset

 

·        

 

Compensation deal

 

 

 

 

 

 

 

Subject Business
Due By (Pacific Time) 01/24/2014 11:00 am
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