Project #21603 - Marketing

 

Assignment: KapConsultants’ Training: Marketing Strategy- Promotion

 

Organizations use the Promotion component of the marketing mix to communicate and build relationships with their target market. Understanding how organizations build a promotion strategy is an integral part of learning the fundamentals of marketing. A promotional strategy is developed and employed to effectively reach consumers using the promotion mix, communications processes, and an integrated approach to managing and delivering consistent and effective messages about the product, brand, and company. As part of your training at KapConsultants, watch the following presentation on continuing the development of Section 4 of your marketing plan: Click Here

 

Be sure to execute the following items to complete your Unit 7 Assignment:

 

  • Watch the presentation to learn about the promotion component of the marketing mix: Click Here

  • Download and read the example basic marketing plan to help guide your learning.

  • Using the template provided, develop Section IV pertaining to the Promotion component of the Marketing Mix for your new product idea you will propose for your chosen company.

    Directions for Submitting Your Project

    Before you submit your project, you should save your work on your computer using the conventional file naming format as described in the course syllabus. Make sure your project is in Microsoft Word format.

    Disclaimer: The organization and characters depicted in this exercise are fictional. Any resemblance to real organizations or individuals is purely coincidental.

    ID: AB219-07-10-AS

 

Subject Business
Due By (Pacific Time) 01/28/2014 01:00 pm
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