Project #21770 - Marketing

Assignment: KapConsultants’ Training: Marketing Strategy- Pricing

The pricing component of the marketing mix is one of the most stressful and pressure-filled tasks in the development of a Basic Marketing Plan. But it is not an impossible task. Understanding the fundamental concepts of pricing and how to set pricing objectives that meet the goals of the organization, while taking the customer perspective into consideration, is how you will develop a pricing strategy for your new product idea. This can be accomplished through a series of steps taken to set the price of your new product idea. As part of your training at KapConsultants, watch the following presentation on continuing the development of Section 4 of your marketing plan: Click Here

Be sure to execute the following items to complete your Unit 8 Assignment:

  • Watch the presentation to learn about the pricing component of the marketing mix: Click Here

  • Download and read the example basic marketing plan to help guide your learning.

  • Using the template provided, develop Section IV pertaining to the pricing component of the Marketing Mix for your new product idea you will propose for your chosen company.

Directions for Submitting Your Project

Before you submit your project, you should save your work on your computer using the conventional file naming format as described in the course syllabus. Make sure your project is in Microsoft Word® format.

Disclaimer: The organization and characters depicted in this exercise are fictional. Any resemblance to real organizations or individuals is purely coincidental.

 

ID: AB219-08-10-A
 

Subject Business
Due By (Pacific Time) 02/03/2014 04:00 pm
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