Project #22141 - Case Stdy Needed ASAP

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  2. Individual Case Study 1 - Industry Trends

 

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    Instructions   (3 Pages)

    Throughout history many corporations have failed to realize they must constantly evolve to continue to be successful.  Perhaps the most used example is the railroad industry.  What they failed to recognize is a broader industry perspective would have positioned them to dominate more than the railroads but airlines and ground transportation as well.  Instead of thinking of the future they stuck to the railroad industry and have forever lost this ability.

     

    More recently we have seen the failure of America Online to evolve beyond trying to be the "safe" interface for the Internet for your family, only to lose market and the position as the dominate player in the industry to cable and telephone service providers.  Some, like Myspace, did not take the steps necessary to protect their environments allowing hackers to pollute and damage their client's computers. Yahoo may have been first but was overtaken by Google.

     

    So where are we?  Who, what companies, are vulnerable today to failing to evolve and see the future potential for growth and success?  Why are they "missing the boat"?  What could/should they do to evolve and dominate again?  Are there some "sleeping giants" who could regain their former prominence in the market and be the leader again?  As part of this assignment use the concepts learned in this Chapter.  (I have attached the reading document for this chapter.  Please use some of the concepts/terms listed)



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Due By (Pacific Time) 02/05/2014 04:00 am
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