Project #22871 - Readings and Questions

Due date is February 25th 1pm eastern standard time which should be 11:30pm your time.

Assignment #1

Read article Drucker, P. (June 2004). What makes an effective executive? Harvard Business Review, pp. 58-63. (Article is attached)

Answer the following

1.  What is this article about as a whole?

2.  What are the essential points in this article?

3.  How can you apply what you learned to business? (Important - be sure to provide specific examples of how you could apply the ideas contained in the article to you own career, etc.)

*Your write-up of these articles should be approximately 3-4 pages in length.

Assignment #2

Read case study Jet Blue Airways: Starting from Scratch (Case Study is attached)

Answer the following

1.       As a venture capitalist, would you invest in this company? Would you invest if it went public today? Why or why not?

2.       Describe the JetBlue strategy. How is JetBlue similar to or different from Southwest?

3.       What are the dangers of rapid growth – or not growing fast enough?

4.       What are JetBlue’s key success factors? What do they have to do to execute on these? What are the HR practices that make these work? How? Discuss each.

5.       Is JetBlue an attractive career option for a pilot?

6.       Why is JetBlue’s top management team so committed to being non-union?

7.       Say JetBlue’s pilots start to organize one year from now. No particular grievance, but they seek more of a guarantee for their future, and a more formal voice for themselves. What is the appropriate response by Ann Rhoades and the rest of the management team?

Subject Business
Due By (Pacific Time) 02/25/2014 01:00 pm
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