Project #23580 - week 2 quiz

 

1 The quasi-science of anticipating environmental and competitive changes and estimating their importance to an organizations operation refers to

 

  • SWOT analysis

  • business analysis

  • technological forecasting

  • environmental scanning

     

    2

    This information is used to explain or predict some aspect of customer behavior with regard to a product or service. Information such as usage rate, benefits sought, and brand loyalty can provide significant aid in the design of more accurate and profitable strategies.

 

  • Geographic information

  • Psychographic information

  • Buyer behavior

  • Demographic information

     

    3

    This is considered a collection of firms that offer similar products or services that customers perceive to be substitutable for one another..

 

  • Oligopoly

  • Environment

  • Monopoly

  •  Industry

     

    4

    A firm’s external environment is divided into various subcategories that include

 

  • industry, technology, and internal

  • remote, social, and operations

  • remote, industry, and operating

  • political, social, and industry

     

    5

    Because the quantity, quality, price, and accessibility of financial, human, and material resources are rarely ideal, assessment of suppliers and creditors is critical to an accurate evaluation of which of the firm’s external environments?

 

  • Remote environment

  • Industry environment

  • Business environment

  • Operating environment

     

    6

    The environment that is typically subject to much influence by the firm is

 

  • remote

  • external

  • industry

  • operating

     

    7

    When managers consider the general availability of credit, the level of disposable income, and the propensity of people to spend, they are considering what factors?

 

  • Political factors

  • Economic factors

  • Social factors

  • Business factors

     

    8

    This factor considers or provides creative adaptations that can suggest possibilities for new products or for improvements in existing products or in manufacturing and marketing techniques.

 

  • Sales factor

  • Technological factor

  • Operations factor

  • Industry factor

     

    9

    A firm’s access to needed personnel is affected primarily by four factors that include 

 

  • the firm’s size and location, competitive hourly rates, availability of talented people, and its relationship with labor unions

  • the firm’s reputation as an employer, national employment rates, community involvement, and overall employee satisfaction

  • the firm’s size and location, local employment rates, labor unions to assist with labor needs, and trained potential employees

  • the firm’s reputation as an employer, local employment rates, the ready availability of people with the needed skills, and its relationship with labor unions

     

    10

    This element of employment or labor represents the workers in their negotiations with employers through the process of collective bargaining.

 

  • Labor unions

  • Human Resources

  • Hiring agent

  • Wage & Hours Association

     

    11

    What Human Resource component within its operating environment is a major element of a firm’s ability to satisfy its personnel needs?

 

  • Benefit packages

  • Labor union

  • Reputation

  • Employment rates

     

    12

    This environment in the strategic planning process comprises factors in the competitive situation that affect a firm’s success in acquiring needed resources or in profitably marketing its goods and services.

 

  • Remote environment

  • Business environment

  • Industry environment

  • Operating environment

     

    13

    This group is considered powerful if it is not obliged to contend with other products for sale to the industry. 

 

  • Buyers

  • Wholesalers

  • Retailers

  • Suppliers

     

    14

    Which of these is a determinant of entry, according to Porter?

 

  • Presence of substitute input

  • Ability to backward integrate

  • Exit barriers

  • Economies of scale

     

    15

    This term refers to descriptive characteristics that can be used to differentiate groups of present or potential customers.

 

  • Psychographics

  • Demographics

  • Geographics

  • Buyer behaviors

     

    16

    Which threat of entry creates a barrier by forcing entrants to spend heavily to overcome customer loyalty?

 

  • Powerful buyers

  • Powerful sellers

  • Economies of scale

  • Product differentiation

     

    17

    This termrefers to the relationships among human beings and other living things and the air, soil, and water that supports them. 

 

  • Ecology

  • Society

  • Going green

  • Eco-efficiency

     

    18

    Economies of scale in an industry refers to

 

  • decreased barriers to entry to new firms attempting to enter the industry

  • improved contractual agreements with suppliers in the near term

  • declining average short run costs per unit

  • savings that companies within the industry achieve due to increased volume

 

Subject Business
Due By (Pacific Time) 02/25/2014 03:30 am
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