Project #24301 - Business Case Study

Please answer the following questions after reading "MedNet.com":

  1. What does an advertiser want? Sales, leads, brand awareness? What are the best metrics for measuring those? How do you determine if the business model produces the results that an advertiser wants? (5%)
  2. What is the best argument Heather Yates can make to justify charging Windham Pharmaceuticals for impressions instead of click-throughs? Does she have acceptable alternatives? (10%)
  3. Calculate the advertising ROI. What do you recommend? (10%)

Subject Business
Due By (Pacific Time) 03/07/2014 12:00 am
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