Project #24773 - week 4

 

1

 

The grand strategy in which the firm directs its resources to the profitable growth of a single product, in a single market and with a single technology is termed

 

  • concentrated growth

  • market development

  • vertical integration

  • product development

     

    2

    For the ABC Company, the Alpha business is in a dominant market share position in a mature market. As per the BCG matrix, Alpha is a

 

  • cash cow

  • dog

  • question mark

  • star

     

    3

    Firms that follow this type of generic strategy can sometimes have difficulties succeeding without compromising the key attributes of a company’s products or services.

 

  • Differentiation

  • Concentrated growth

  • Cost leadership

  • Focus

     

    4

    The acquisition of one or more businesses operating at the same stage of the production-marketing chain is an example of

 

  • horizontal acquisition

  • product development

  • market development

  • innovation

     

    5

    The most compelling reason companies should diversify can be found in situations when

 

  • cash resources can be leveraged

  • core competencies can be leveraged with other products or into other markets

  • management is similar in various businesses

  • core competencies are not similar

     

    6

    If a textile producer acquires a shirt manufacturer, this is called

 

  • backward vertical acquisition

  • vertical horizontal acquisition

  • backward horizontal acquisition

  • forward vertical acquisition

     

    7

    Firms that enjoy higher profit margins are using which of Michael Porter’s generic strategies?

 

  • Focus

  • Differentiation

  • Cost leadership

  • Concentrated growth

     

    8

    The core competency must represent a major source of value to be a basis for competitive advantage. Furthermore, the core competency

 

  • must be diversified

  • must be transferable

  • must be financial

  • must be negotiable

     

    9

    Which of the following represents an operating opportunity to build value or sharing?

 

  • Shared after-sales service

  • Shared brand name

  • Shared inbound or outbound shipping and materials handling

  • Shared management know-how

     

    10

    Which matrix makes fine distinctions among business portfolio positions with the inclusion of high/medium/low axes?

 

  • Industry strength matrix

  • Strategic environments matrix

  • Industry attractiveness–business strength matrix

  • Growth-share matrix

     

    11

    What is it called when current products are marketed, often with only cosmetic changes, to customers in related market areas?

 

  • Diversification

  • Concentrated growth

  • Product development

  • Market development

     

    12

    Which of the following is a generic strategy developed by Michael Porter?

 

  • Differentiation

  •  Innovation

  • Market development

  • Liquidation

     

    13

    Which of the following is a value discipline?

 

  •  Innovation

  • Concentrated growth

  • Cost leadership

  • Operational excellence

     

    14

    Which of the following companies is a good example of a low-cost leader?

 

  • Brooks Brothers

  • Porsche

  • Chivas Regal

  • Wal-Mart

     

    15

    Companies that pursue this value discipline strive to produce a continuous stream of state-of-the-art products and services.

 

  •  Innovation

  • Customer intimacy

  • Product leadership

  • Operational excellence

     

    16

    Which of the grand strategies is typically lowest in risk?

 

  • Divestiture

  • Market development

  • Horizontal integration

  • Concentrated growth

     

    17

    Which matrix involves a framework that can help ensure that businesses' strategies are consistent with strategies appropriate to their strategic environment?

 

  • Strategic environments matrix

  • Strategic choice matrix

  • Growth-share matrix

  • Industry attractiveness–business strength matrix

 

Subject Business
Due By (Pacific Time) 03/10/2014 02:00 am
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