Project #25120 - essay

  So for module 4 we are going to do Miller Brewing Company Branding and Packaging. We will talk about extension and line extension, also how they are able to create new products that the consumer will buy. Its important to note that they have a very good reputation with their Beers such as "Miller Lite" and with that reputation the consumer is willing to buy their other beverages. These are the websites that i used to write my paper. Talk to you all soon.

                        http://adage.com/article/news/miller-lite-s-comeback-strategy-includes-celebs-bottle/240217/

                        
http://www.chicagobusiness.com/article/20140205/NEWS06/140209905/millercoors-brings-in-wpp-for-ad-help-on-miller-lite

 

I need two different papers on the same subject, two pages for each paper. 

thanks

Subject Business
Due By (Pacific Time) 03/18/2014 06:00 pm
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