Project #2573 - Literature Review

Learners will write a 10 page industry analysis on the Banking Industry. This Literature Review will be the start of the final MAP project (section 6). (The paper will be revised and added to during future courses in order to be a complete analysis as required for the MAP.) To do this, while you’ll want to analyze the history, current state and future of the industry you’ve focused on.

 

Requirements of the paper include:

1.      Table of contents

2.      Executive summary

3.      Industry overview and history:

·         What are important events in your industry’s history?  [A suggestion is you provide a timeline summary of this in your Appendix. Whether you choose to reference this is up to you, but you may want to reference the less commonly known aspects of your Industry.]

·         What economic, environmental, legal,political, social and/or technological forces have significantly shaped your industry in the past? As part of this, you could possibly identify 2-3 major technological discontinuities your industry has faced.

·         What was the industry’s past drivers?

4.      Present industry conditions:

·         What are the present drivers of your industry?

·         What are three key things you learn about your industry from using Porter’s Five Forces Strategy framework?

·         Who are the key players in your industry?

5.      Future industry considerations:

·         Which players would you bet on as your industry moves into the future?

·         What do you think some of the future industry drivers of your IA will be?

·            My suggestion is you focus on just one or two of the following:

·         Using Scenario Planning, what are 3 possible future scenarios for your industry? (i.e. What do you think will come of this industry as it moves into the future?)

·         What do you feel is your industry’s current “evolutionary trajectory”?

·         What are 2-3 of the “Blue Ocean” opportunities for your industry?

Subject Business
Due By (Pacific Time) 02/25/2013 12:00 am
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