Project #26049 - Refocus Group

 Planning A Focus Group:

 

 

 

 

 

You are on the research staff at a large urban medical center, and you have been asked to assess

 

 

 

the current training needs of health educators working in the Young Men’s Clinic. The Clinic

 

 

 

directors would like to have the perspectives of the health educators themselves as well as young

 

 

 

men in the community.

 

 

 

Research Question: What are the current training needs of health educators working in the Young Men’s Clinic

 

 

 

Segmentation: Separate a group with Young Men in the community and Health Educators. 5 groups of Young Men and 5 groups of Health Educators with about 6-10 people in a each group. You as much people till you reach saturation.

 

 

 

Instructions:

 

1. Outline your plan for a focus group study. Keep in mind: What do you need to begin

 

 

 

any study? What are the specific components of focus group study designs? What

 

 

 

decisions do you need to make, and what decisions DO you make?

 

 

 

 

 

 

 

 

 

(This Part must be 2 Pages) Part 1

 

 

 

Requirements Note: it is not sufficient to tell me the design decisions you’ve made, you must also

 

 

 

• What questions do you need to ask the client so you

 

 

 

have enough information to make design decisions?

 

 

 

• What is the research question

 

 

 

• Who is the target population?

 

 

 

– Who specifically are you targeting for this focus group?

 

 

 

– How many groups

 

 

 

– How many people in each group

 

 

 

– Will you segment—if so, how and why

 

 

 

• Sampling method

 

 

 

• Recruitment method

 

 

 

explain why.

 

 

 

Focus Group Assignment

 

 

 

• Moderator

 

 

 

– What attributes does your ideal moderator have

 

 

 

• Level of structure

 

 

 

• Logistics of the focus group

 

 

 

– Where will it take place

 

 

 

– What do you need to have available at the focus

 

 

 

group

 

 

 

– Remuneration

 

 

 

– Other considerations you think are important

 

 

 

Part 2

 

The setup should look the same with formulated questions

 

 

 

Catagories of questions

 

 

 

Question Type                          Purpose

 

 

 

Opening-                                     Participants get acquainted and feel connected

 

 

 

Introductory-                             Begins discussion of topic

 

 

 

Transition-   Moves smoothly and seamlessly into key questions

 

Connect topic to individual participants

 

 

 

 

 

Key-Obtains insight on areas of central concern in the study

 

 

 

Ending- Helps researchers determine where to place emphasis and brings closure to the discussion

 

 

 

Write an opening, introductory, transition and 2 key questions for a topic guide that will

 

 

 

be used in the study. (Note: If you chose to segment, you only need to write questions for

 

 

 

one of your groups.- Pick and focus on the Young Men of the community.

 

 

 

(1 page length)

 

 

 

(Part3)- 1 page

 

This portion of the assignment involves writing a personal memo that reflects on your identity as

 

 

 

a researcher and how it might affect the manner in which you conduct qualitative research and

 

 

 

Based on the focus group planning option you chose-Young Men in the community please write a one page memo that

 

 

 

examines how your past experiences and beliefs may affect the research you would be doing for

 

 

 

At the very least, the memo should consider the following:

 

 

 

ï‚· What in your prior experience might affect the manner in which you approach research in

 

 

 

this setting? i.e. comment on any professional, cultural, or other subjective biases you

 

 

 

might have and their implications for the quality of the research and the validity of your

 

 

 

ï‚· How might you be perceived by the research participants and what implications might

 

 

 

this have for the quality of the research and the validity of your interpretations? –In this part you have to write the view point from a man from the community. Share experiences of others. Also how men and women perceive you?

 

 

 

Avoid writing a general account of your background and experiences, but rather focus on those

 

 

 

experiences, beliefs and purposes that most directly relate to your topic.

 

 

 

(This is an example of Part 2)

 

Categories of Questions: Example 1 “Heart Health”

 

Opening 1. Tell us your name and where you live.

 

Introduction 2. Describe a healthy person

 

Transition 3. When you think of Heart Health, what comes to mind?

 

Transition 4. Think back to the past several years. Tell me about any changes you’ve made in your diet, exercise or other habits related to Heart Health.

 

Key

 

5. What prompted these changes? FOLLOW-UP:

 

Friends, family and neighbors Written information
Media messages
Medical advice

 

Physical health

 

Personal desire to change
6. Which of those mentioned was most instrumental?

 

Key
Key 7. Tell us about the things you tried to do but discontinued; the changes

 

you tried to make but were not successful.

 

Ending 8. We are trying to help people make healthy changes. What advice do you have for us?

 

Things to keep in mind to address:

 

tep 6.) Logistics of Conducting the Group

 

   Site

 

   Length

 

   Travel

 

   Equipment

 

   Respondent reminder

 

   Respondent remuneration

 

   Role of the moderator

 

   Snacks

 

Also keep in mind:The sampling of individuals will be qualitative

 

Subject Business
Due By (Pacific Time) 03/30/2014 11:30 pm
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