Project #27448 - Strategic Recommendation

1100 WORDS - Double Space

Research and justify the following strategy recommendation: Asteeza should target Arizona given the amounts of hispanics in the state. This is the recommendation established to work on. Here is some information. You should base the recommendation with research (data).

 

http://www.asteeza.com/

 

DO NOT COPY PASTE THIS PARAGRAPH IN PAPERAsteeza has become a popular product in the hispanic demographic. This is due to their cultural preferences of all natural products. Asteeza has been able to meet this demand through Dr. Astorquiza’s secret formula. This is a very valuable resource for Aldali because of the increasing growth in the United States Hispanic Population. According to an article in the Wall Street Journal, “...U.S. Hispanic population surged 43%, rising to 50.5 million in 2010 from 35.3 million in 2000. Latinos now constitute 16% of the nation's total population…” (Reddy, 2011). Since Aldali’s competitors do not offer all natural alternatives to their products, it will be hard for them to target the natural preferences of this growing population. Hispanics traditionally use herbal or natural medicine for treatment. “While there is no substitute for modern medical knowledge or expertise, many Hispanics swear by the healing powers of old herbal remedies and still use them today” (Gillete). The Latino culture is accustomed to use herbal ingredients from nature rather than relying on pharmaceutical products that have artificial components in their products. Hispanics have strong beliefs with using natural remedies for medicinal ailments, therefore Asteeza can target this customer segment aggressively. DO NOT COPY PASTE THIS PARAGRAPH IN PAPER


So, hispanics like this product. Given the number of hispanics in Arizona we recommend targeting this state.

Subject Business
Due By (Pacific Time) 04/13/2014 04:00 pm
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