Project #27699 - Managerial Accounting

REQUIRED:    

 

Visit the web site of Ford Motor Co., especially the area that shows the annual report and investor relations information.  In addition, review the company’s latest 10-K.  Explore these sources to learn about the company’s strategy, risks, services and operations.

 

Provide your responses in a word document, between 6 to 8 pages in length formatted as follows: Times New-Roman font, 12 point, 1.5 line spacing; 1 inch margins; use the endnote feature in Word to cite all sources used.  Your responses should address the following questions:

 

(1)  What is a Balanced Scorecard and what are its key features? (20 points)

 

(2)  How can a Balanced Scorecard be used to measure performance? (10 points)

 

(3)  Given the relationships between the four key areas of the Balanced Scorecard, comment on how these four areas tie together or relate to one another. (10 points)

 

(4)  What are the overall, long-term goals for the Ford Motor Company (20 points)

 

(5)  Create a balanced scorecard the Ford Motor Company for the company that you analyzed.  Include two to five measures in each of the scorecard’s perspectives and how these would affect the way managers would develop the company’s strategy. (40 points)

 

Other sources:

 

Course text

 

“The Balanced Scorecard – Measures that Drive Performance,” by Robert S. Kaplan and David P. Norton.  (Posted to Blackboard).

 

Subject Business
Due By (Pacific Time) 04/15/2014 08:00 pm
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