Project #30757 - RESEARCH ON DISTRIBUTION CHANNELS

Prepare an APA formatted paper of 1050 - 1350 words (not including cover page and references) summarizing the efficacy of various distribution channels within the tourism and hospitality industries.  Offering a minimum of three examples of DC's (distribution channels), express the advantages and disadvantages of each.  This paper should express not only your understanding of what a distribution channel is, but also how marketers and organizations use their choices of distribution channels to reach the target markets that will most likely use their products and explain why those distribution channels prove to be the best choices.  In your assignment, when discussing your minimum three distribution channels, not only offer the advantages and disadvantages, but also provide examples and/or theory of how a hospitality or tourism organization could use that distribution channel to reach a target market.  Personal experience is referrable, however, a minimum three scholarly references are required (you can use the external reading and your textbook as two of those three, so you are already on your way).  A rubric is attached to this assignment so you understand how your paper will be graded.

Subject English
Due By (Pacific Time) 05/12/2014 05:14 pm
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