Project #31784 - Organizational Impact

Select one organization from each of the organizational types addressed in the Week Two readings—manufacturing and the service industry. The table below lists the organizations and tyes.

Write a 700- to 1,050-word paper that includes the following:

  • Evaluatesthe impact that innovation, design, and creativity have on the strategy of the two organizations
  • Considersprocesses, products, or services of your selected organizations

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment. gies

 

Type Characteristic Examples
Offensive Innovators Pilkington – float glass
  Research intensive Du Pont – Teflon
  High risk/uncertainty Polaroid – instant film
  Current information Hoover – vacuum cleaner
Defensive Followers Matsushita – VHS video
  Incremental innovation IBM – personal computers
  Production quality WordPerfect – computer software
  Market focus Nissan – cars
Imitative Low-cost manufacture Compaq – computers
  Licensed technology Molson – dry beer
  No R&D Daewoo – cars
  Localised markets Samsung – microwave ovens
Traditional Established markets Barbor – clothing
  Constant demand Aga – cookers
  Niche market Zippo – cigarette lighters
  Low technology Mont Blanc – pens

Subject Business
Due By (Pacific Time) 05/27/2014 12:00 am
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