Project #31888 - BA280 Consumer Behavior

Market Research Plan

Write a 2-page paper (plus cover sheet and reference page) that addresses the following: You have been tasked with developing a market research plan for your company’s new line of lip balms for men and women. Determine what type of market research (primary or secondary) you’ll need to collect and the tool(s) you’ll use to perform your data collection. Include a section on any challenges you might face and how you’ll handle them. Be sure to include any sources you use to support your work.

Instructions: Enter or paste your written work and/or click "Attachments" to upload your files.

Grading Criteria Assignments Maximum Points
Meets or exceeds established assignment criteria 40
Demonstrates an understanding of lesson concepts 20
Clearly present well-reasoned ideas and concepts 30
Mechanics, punctuation, sentence structure, spelling that affects clarity, and citation of sources as needed            10
Total

Subject Business
Due By (Pacific Time) 05/30/2014 12:00 am
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