Project #3235 - Calculation Cases

3.     Perform pricing and cost sensitivity analysis and discuss. Assume the following factors and time lines:

a.      For Case 1, assume the retailer because of competitive pressures needed to drop the price to $750. Given that the manufacturer takes into account the competitive pressures at the retail level, what impact would this have on your results and conclusions about the manufacturer’s selling price, BEP, and profit analysis you explored in Items 1 and 2?

b.      For Case 2 (independent of Case 1), assume that the manufacturer’s fixed costs increased by 15% and the variable cost increased 5%, what impact would this have on your results and conclusions about the manufacturer’s selling price, BEP, and profit analysis you explored in Items 1 and 2?

c.      For Case 3, assume that both Case 1 and Case 2 happened simultaneously, what impact would this have on your results and conclusions about the manufacturer’s selling price, BEP, and profit analysis you explored in Items 1 and 2?

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Due By (Pacific Time) 03/14/2013 02:00 pm
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