Project #32592 - Global Business

1. A classmate says: “Global business is relevant for top executives such as CEOs in large companies. I am just a lowly student who will struggle to gain an entry-level job, probably in a small domestic company. Why should I care about it?” How do you convince her that she should care about it?

2. What are some of the darker sides (in other words, costs) associated with globalization? How can business leaders make sure that the benefits of their various actions (such as outsourcing) outweigh their drawbacks (such as job losses in developed economies)?

 

3. Some argue that aggressively investing in emerging economies is not only economically beneficial but also highly ethical because it may potentially lift many people out of poverty. However, others caution that in the absence of reasonable hopes of decent profits, rushing to emerging economies is reckless. How would you participate in this debate? Briefly explain your answer.

4. The Hofstede Dimensions of Culture (Ex. 3.3, pg. 39) displays the cultural characteristics of a country/region according to a number of criteria. Choose two particular countries that are shown in the exhibit. Create a set of guidelines for the conduct of business that is appropriate for each culture. Outline what policy or philosophical changes would be necessary for conducting business between the two countries given the differences between the cultures.

5. Piracy, the unauthorized use of IPR, is a critical issue in the entertainment industry. Various file-sharing services, such as USENET, BitTorrent, and Limewire, allow users to download movies, TV programs, and music for virtually no cost. A principal means by which firms have sought to combat file-sharing is through Digital Rights Management (DRM), various technologies that restrict the use of digital content. DRM has been the target of extreme criticism, blamed for everything from hurting legitimate users to hampering viral marketing and presenting a significant barrier to free trade. What is worse, most DRM systems have been cracked with relatively little difficulty. 

1. Given both the ease of piracy and the relative lack of success of preventive measures, how should media firms protect their IPR and ensure their profitability? (Identify 2 methods)

 

2. Should they pursue alternative IPR technologies? (Identify 2 alternatives)

 

3. Should they aggressively pursue and prosecute offenders? What should the punishment entail?

 

4. Are there ways in which firms can earn a profit while allowing open access? If so, what? If not, why?

 

 

 

Subject Business
Due By (Pacific Time) 06/13/2014 12:00 am
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