Project #3269 - Introduction to Business and Management

Quiz #3 (Week 6 ) (Q3)

University of Maryland University College

BMGT 110
Introduction to Business and Management

Spring 2013 (OL2)

                                                                                                                       Quiz #3 (Q3)

Instructions:
1.   Type your answers on the answer sheet provided.
2.   Be sure your name is on the answer sheet.
3.   Please put the letter of the answer, do not type the answers out.
4.   If you find a question confusing o thin there may be an error, place an asterisk next to your
      answer on the answer sheet followed by an explanation with the question number at the
      bottom of the page.
5.   PASTE you answer sheet in your assignment Folder by the due date.  Do not Attach.

Multiple Choice (1/2 point each)

Choose the correct answer to the following questions:

1.         ________________ percent of the typically manager’s day is spent engaged in communications.

            a.    Less than 25
            b.   About 50
            c.   About 75
            d.   About 80

2.         General Mills products include Better Crocker, Pillsbury, Häagen-Dazs, Green Giant,
            Hamburger Helper, and Progresso.  These examples constitute General Mills’ ________.

            a.   product line
            b.   product cluster
            c.   product mix
            d.   distribution strategy

3.         Which of the following is the first step in developing a marketing strategy?

            a.   Identify a target market.
            b.   Develop the right product.
            c.   Decide how to promote the product.
            d.   Implement the appropriate distribution system.

4.         What is considered to be the biggest problem with email as a form of business communications? 

            a.   Using company email to send personal messages
            b.   Email is too informed for companies to convey a professional image
            c.   Email technology is still limited
            d.   Too much email

5.         The marketing function creates all of the following types of utility except __________
            utility.

            a.    Place
            b.   Form
            c.   Time
            d.   Ownership

6.         During which stage of team development does agreement about the role of the team leader and other participants occur?

            a.   Forming
            b.   Norming
            c.   Storming
            d.   Performing

7.         Florida Fixtures uses a computer system that controls the entire production function from designing products to ordering raw materials.  What kind of production 
           system is Florida Fixtures using?

            a.   Flexible manufacturing system
            b.   Computer-aided design
            c.   Computer-integrated manufacturing
            d.   Computer-aided manufacturing

8.         Grocery stores use scanners not only for faster check=out times, but as a tool to obtain merchandise sales data and create short-term forecasts.  This system is 
            known as         __________________ production.

            a.   product-focused

            b.   quality control
            c.   data marketing
            d.  customer-driven

9.         Fiona has initiated a project to establish a company Web site for interactive electronic commerce that encourages customers to provide the company with information
           on their purchase decision factors, post-purchase evaluations, lifestyles, and future expectations for service.  Fiona plans to use the Internet for      
           __________________.

            a.   market segmentation
            b.   relationship marketing
            c.   organization marketing
            d.   end-use segmentation

10.       According to research on team effectiveness, the ideal team size is _____________ members.

            a.   fewer than five
            b.   six or seven
            c.   eight to twelve
            d.   twelve to fifteen

True/False(1/2 point each)
Choose the correct answer to the following questions:

1.         Adding marketing intermediaries in the distribution channels between producers and customers increases the final cost of products.

2.         Television advertising is considered the easiest way to reach the widest audience.

3.         During a crisis, if a question is unanswerable an executive should say, “no comment.”

4.         A firm’s marketing success depends on the individual strategies developed for each of the four elements of its marketing mix.

5.         The sales era in marketing gradually gave way to the relationship era

6.         Just-in-time inventory systems increase production flexibility and allow for continuous production.

7.         Cell phones are in the maturity stage of the industry’s product life cycle

8.         Psychographic segmentation divides consumer markets into groups with similar psychological characteristics, values and lifestyles.

9.         When a cereal box is filled with more air than cereal, the manufacturer is trying to increase profits through volume objectives.

10.       Research indicates that the use of Internet coupons is on the decline.


 

 

BMGT 110 – Introduction to Business and Management

 

ANSWER SHEET

 

NAME: _______________________________________

 

Multiple Choice

 

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True/False

 

 

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Subject Business
Due By (Pacific Time) 03/16/2013 12:00 am
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