Project #32731 - e business 4 and 5

EBUS308-1402B-01 Introduction to e-Business
Task Name: Phase 4 Individual Project
Deliverable Length: A Word document of 3-4 pages (excluding the references and cover page) + e-commerce business plan te
Details:

Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

Key Assignment Draft

Internet branding and marketing involves the activities that are related to interacting with customers and customer data collection. Customer relationship management (CRM) also includes determining what variables relate to customer satisfaction and how those variables will be measured.

Write an Internet branding and marketing plan of 2–3 pages for the hypothetical or existing retail company's case study that includes the following:

  • Market analysis summary
  • Brand strategy
  • Customer engagement plan
  • Description of the various technologies that were used
  • Recency, frequency, monetary (RFM) analysis of customers that will be used to customize promotional marketing campaigns
  • Description of performance metrics that were used and the importance of each

Add this to the Internet branding and marketing plan section of your e-commerce business plan.

Be sure to cite your sources using APA style.

Name the document yourname_EBUS308_<First and Last Name>_IP4.doc.

Please submit your assignment.

Click on Student Expectations to view the expectations for this assignment.

Assignment Grading Rubric

For assistance with your assignment, please use your text, Web resources, and all course materials.

Course Materials

Course Materials

Points Possible: 150
Date Due: Monday, Jun 16, 2014
Objective:
  • Utilize e-Business applications and technologies with special attention focused on the benefits and limitations of those applications and technologies.
Submitted Files: Submit Task
Score: N/A
Instructor Comments: No comments have been made
EBUS308-1402B-01 Introduction to e-Business
Task Name: Phase 5 Individual Project
Deliverable Length: 20–25 pages (excluding the cover and references page)
Details:

Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

Key Assignment

Data management involves the activities related to managing all of the data used for making effective decisions in an organization.

Write a data management plan of 2–3 pages for the hypothetical or existing retail company's case study that includes the following:

  • Description of all data and information that will be collected
  • Description of how the data and information will be used to support the e-commerce goals and objectives of the organization
  • Policies and procedures that will be used to protect consumer information

Add this to the data management plan section of your e-commerce business plan.

Be sure to cite your sources using APA style.

Final checklist for your Unit 5 Individual Project

You were asked to develop an e-commerce business plan for a local company that seeks to offer its products for sale online. The retail company should be a hypothetical example of your choice or an existing company. The products they sell online will be procured from various suppliers.

Part 1

Tasks (objectives from Weeks 1–4) include the following:

  • Executive summary (Week 1 IP)
    • Mission statement
    • Descriptive company summary
    • Description of the business model
    • Description of stakeholders
  • Supply chain management plan (Week 2 IP)
    • Description of the supply chain management system
    • Flowchart of the product procurement process (product flow)
    • Description of the activities used to coordinate key players in the product procurement process
    • Description of how information flows throughout the supply chain
    • Description of how finances flow throughout the supply chain
  • Customer relationship management plan (Week 3 IP)
    • Description of general customer touch points (customer interaction)
    • Description of the customer profile, specifying what customer data will be collected and stored
    • Description of how customer satisfaction will be defined and measured
  • Internet branding and marketing plan (Week 4 IP)
    • Market analysis summary
    • Brand strategy
    • Customer engagement plan
    • Description of various technologies that were used
    • Recency, frequency, monetary (RFM) analysis of customers that will be used to customize promotional marketing campaigns

Part 2

Tasks (objectives from Week 5) include the following:

  • Data and information management plan (Week 5 IP)
    • Description of all data and information that will be collected
    • Description of how the data and information will be used to support the e-commerce goals and objectives of the organization
    • Include the policies and procedures that will be used to protect consumer information

Complete the e-commerce business plan, and incorporate feedback as needed.

Please submit your assignment.

Click on Student Expectations to view the expectations for this assignment.

Assignment Grading Rubric

For assistance with your assignment, please use your text, Web resources, and all course materials.

Course Materials

Course Materials

Points Possible: 250
Date Due: Monday, Jun 23, 2014
Objective:
  • Utilize e-Business applications and technologies with special attention focused on the benefits and limitations of those applications and technologies.
Submitted Files: Submit Task
Score: N/A
Instructor Comments: Please make sure that all sections are included in your final assignment, that you have checked for spelling and grammar issues and that you are using the full and complete key assignment template with section headers and an auto-generated table of contents.  Finally, be sure to include updates to prior sections, based on feedback provided, and to submit your update notes.  These can be listed in the assignment notes as you submit your paper, or by simply highlighting the text by using a different color.  If you have any questions, please let me know.   Good luck on you final assignment!

Subject Business
Due By (Pacific Time) 06/13/2014 12:00 am
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