Project #33001 - sustainable retail marketing

As you've discovered, sustainability is a complex issue. The sustainable framework that includes the triple bottom line; people, planet, and profit provides a lens for evaluating if a product or practice is truly sustainable. In order to establish if a product or service is in fact sustainable, customers need to go beyond "greenwashing" and identify indicators of sustainable practices that can substantiate a genuine commitment to sustainability.

 For your project, identify two products or services that exemplify the "best" and the "worst" of sustainable retail marketing. That is, identify one product/service that based on your critical analyze is a positive model of sustainability, and another that you critically analyze and conclude is a an example of greenwashing. Be clear about the sustainable indicators on the label, or absence of sustainable indicators on the label, that lead you to your conclusions.

Find contemporary products or services. Include the URL's for each. 

The paper should be approx. three pages in length double spaced. Ground your answers in the course content, i.e., draw on examples and findings from the course content that supports your selection.

Subject Science
Due By (Pacific Time) 06/11/2014 08:00 pm
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