Project #33281 - Entrepreneurship

Case: Adobe Systems (HBS #801199)

  1. How was Postscript established as a de factor standard? How did Adobe make money from Postscript, despite its being an “open” standard?

  2. Which firm is currently in a stronger position to control de facto standards in the eBook space: Adobe or Microsoft or others?

  3. What should Adobe do? How can they win the standards war? Should they focus on eDocs or eBooks? 

    I will attach the case!

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Due By (Pacific Time) 06/19/2014 01:00 pm
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